Why support local business

Covid-19 and multiple lockdowns have made people increasingly dependant on the internet, turbo-charging their reliance on finding what they need online. This dynamic is here to stay.

There’s also been a much bigger focus with people wanting to support local business and community functions rather than always using big corporate brands.

And consumers want to make sustainable choices with climate change in mind which local businesses are well placed to deliver.

Whatever the motivation, even small adjustments to buying habits create a steady ripple effect. Which can become a lifeline for a small business.

With the drive to shop locally and buy online comes the need as a business to have an online presence. The pace of digital change isn’t slowing down so it is vital that local businesses get themselves online to avoid being left commercially behind. 

The local market here in North Wales presents an excellent marketing opportunity for small businesses. Approximately 700,000 people live here. Local residents are an all-year-round audience. So a small local business only needs to work with a tiny fraction of this number as its audience to thrive.

There is an amazing number of small businesses here in North Wales. A mainstay of our regional economy is tourism, and this generates a ripple of associated jobs and support services. There is a strong artisan presence, making excellent products and produce. Great tradespeople delivering excellent service. The food and drink scene is fantastic.

Choosing to support local business and spending just a little money locally can have a huge impact. And in turn, this benefits the regional economy. It generates employment, improves lives and career opportunities and creates a strong sense of community. 

Rural distances

Local businesses are a lifeline in a rural area such as ours.

Close to home, we have an excellent local butcher, a small Co-op and a NISA with an in-store post-office within walking distance. And we use veg box deliveries and a local milkman. It’s a 16-mile round trip to a big supermarket.

Yes, there’s convenience in shopping in one place at a one-stop big brand. But there are also lots of excellent small local businesses near to home selling products such as milk, veg boxes, cheese, meats, fish, cakes, bread, eggs, garden supplies and artisan products. You just need to be able to find them. And it’s the same for local tradespeople and services. Deciding to support local business and to buy locally from just one or two of them will bring such a positive benefit back into the local economy.

Many small local businesses, however, are still not online, and their services and products may not be well advertised. They may rely just on a Facebook page or a poster in a shop window. If that rings a bell and you would like to make your business easy to find online, Keeping it Local can help. Contact Cathy for more info.

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