About Me

Hello. I’m Cathy Heavers and I’m the creator and owner of Keeping It Local and ItsLello.

I’ve worked in marketing for over 25 years, in a range of sectors and businesses.  And I’ve been involved in digital projects since before the internet and online became a “thing”, working on on the earliest versions of mobile banking; for the first UK low-cost airline; on European-wide branding and ecommerce projects and for raw start-ups. I was internet and merchandising manager for the London 2012 Olympic and Paralympic Bid – what an amazing, once-in-a lifetime experience.

Once family came along, I made a work-life balance decision to step sideways from 9-stupid o’clock and untold hours travelling across London. Instead I’ve been working in the small business and third sectors for the last 14 years and love the variety and talent I am privileged to rub shoulders with.

My expertise lies in copy writing, search engine optimisation, website management and production, social media marketing and photography. And I put them all to good use as marketing manager for a local North Wales holiday cottage company as well as for freelance clients.


I’m rubbish at sitting down 🙂 Outside work, you’ll find me in my garden which is my personal headspace zone (I’m also studying for a RHS qualification). Or out and about exploring our corner of North Wales, camera in hand. Or chasing after one of my kids who are now big enough to beat me at running, biking or anything particularly speedy!

I love where we live and am passionate about using local businesses and services where possible. Why? They are usually really good. Supporting them makes a real difference to our local economy. And it’s great to see good local businesses thriving.

Small businesses

The small business sector is a vital part of any economy. Unlike larger businesses, smaller ones cannot afford to pay for big star-spangled websites or large marketing agency fees. Often they don’t have an experienced marketing resource on their team. Owners figure out how to create websites, use social media and promote their services and products as they go along. Sometimes this works really well, I think that small businesses, irrespective of their size, need marketing support provided in a simple and affordable way.

Adding value

This is why I created Keeping It Local. Simple, affordable and effective, it offers any business, however small a solid online footing. Keeping It Local is my way of giving a little back to my local business community. I hope, that if you run a small business in North Wales, you will want to come onboard.

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