About Me

Hello. I’m Cathy, the creator and owner of Keeping It Local and ItsLello.

I’ve worked in marketing for over 25 years in a range of sectors and businesses.  I’ve been involved in digital projects since before the internet and online became a “thing”, working on the earliest versions of mobile banking for the first UK low-cost airline, on European-wide branding and e-commerce projects and for raw, ambitious start-ups. I was internet and merchandising manager for the London 2012 Olympic and Paralympic Bid – an amazing, once-in-a-lifetime experience.

Once family came along, I made a work-life balance decision to step sideways from 9 until stupid o’clock and untold hours travelling across London. Instead, I’ve worked in the small business and third sectors for the last 17 years and love the variety and talent with which I am privileged to rub shoulders. Twelve years ago, we moved our young family lock, stock and barrel to North Wales, and we haven’t looked back – mae’n wych yma!

My expertise lies in copywriting, search engine optimisation, website management and production, social media, digital marketing and photography. And we also run our own small business – a holiday cottage on Anglesey.


I’m rubbish at sitting down 🙂 Outside work, you may find me: in my garden, my personal headspace zone (I love it so much that I went back to college to study for RHS Level 2); out and about exploring our corner of North Wales, camera in hand; at the side of a football pitch supporting Penmaenmawr Pheonix U14s which Keeping It Local has the pleasure of sponsoring. Or far too frequently, ferrying my teenagers around.

I absolutely love where we live and am passionate about using local businesses and services where possible. Why? They are usually really good. You meet some fantastic people. Supporting them makes a real difference to our local economy. And it’s great to see good local businesses thriving.

Small businesses

The small business sector is a vital part of any economy. Unlike larger businesses, smaller ones cannot afford to pay for big star-spangled websites or large marketing agency fees. Often they don’t have an experienced marketing resource on their team. Owners figure out how to create websites, use social media and promote their services and products as they go along. Sometimes this works really well, I think that small businesses, irrespective of their size, need marketing support provided in a simple and affordable way.

Adding value

This is why I created Keeping It Local. Simple, affordable and effective, it offers any small business a solid online footing. Keeping It Local is my way of giving back to my local business community. If you run a small business in North Wales, I hope you will want to come on board.

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