About Me

Hello. I’m Cathy Heavers and I run Keeping It Local and ItsLello.

I’ve worked in marketing for over 25 years in a range of sectors and businesses.  I’ve been involved in digital projects since before the internet and online became a “thing”, working on the earliest versions of mobile banking for the first UK low-cost airline, on European-wide branding and e-commerce projects and for raw, ambitious start-ups. I was internet and merchandising manager for the London 2012 Olympic and Paralympic Bid – an amazing, once-in-a-lifetime experience.

Once family came along, I made a work-life balance decision to step sideways from 9 until stupid o’clock and untold hours of travel. Instead, I’ve freelanced in the small business and third sectors for the last 17 years and love the variety and talent with which I am privileged to rub shoulders. Twelve years ago, we moved our young family lock, stock and barrel to North Wales, and we haven’t looked back – mae’n wych yma!

My digital marketing expertise lies in copywriting, search engine optimisation, website management and production, social media and photography. I’m a part-time gardener and we also run a holiday cottage on Anglesey – Three Pant Y Celyn. All work is good work 🙂


Outside work, you may find me in my garden, spinning out the miles on my road bike, exploring our corner of North Wales, camera in hand or at the side of a football pitch supporting Penmaenmawr Pheonix U14s which Keeping It Local has the pleasure of sponsoring. Or far too frequently, ferrying my teenagers around.

Small businesses

I love where we live and am passionate about using local businesses and services where possible. Why? They are usually really good. You meet fantastic people. Supporting them makes a real difference to our local economy. And it’s great to see good local enterprises thriving.

The small business sector is a vital part of any economy. Unlike larger businesses, smaller ones can’t pay for fancy websites or large marketing agency fees. Often they don’t have access to an experienced marketing resource. Owners nut out how to create websites, use social media and promote their services and products as they go along. Sometimes this works well, I think that small businesses, irrespective of their size, need marketing support provided simply and affordably.

Enter Keeping It Local. Simple, affordable and effective, it offers any small business a solid online footing. Keeping It Local is my way of giving back to my local business community. If you run a small business in North Wales, I hope you will want to come on board.

You can read more about what I do at:

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