10 reasons to go local
- It boosts the local economy. Research on spending by local authorities shows that for every £1 spent with a small or medium-sized business, around 63p remained in the local economy, compared to 40p with larger firms. Research also shows that £10 spent with a local independent shop can mean up to an additional £50 going back into the local economy. Why? Because local shop owners then put that money back into the local community by using shops, cafes, restaurants, services and so on, thus circulating money, helping to grow local businesses.
- It creates jobs and career opportunities.
- It is an ethical choice, cutting air miles and improving carbon footprints. It reduces packaging, travelling times, field-to-fork journeys. Produce is fresher and ofter higher quality than mass-produced alternatives. Service is personal and reliable.
- It is sustainable. A good local business in time builds up a loyal following of repeat customers who are advocates for the products and services on offer. A small business needs to work to its capacity and often needs regular, repeat business rather than volume.
- It creates choice which in turn, makes competition, widens diversity and controls pricing, which are all good for the consumer.
- It encourages a wealth of creativity and unique products – Halen Môn, Mostyn Kitchen Gardens, Sea Pig, Boltholes and Hideaways and Vinomondo to mention just a few.
- It builds communities. Cafes, craft shops, local trades, word of mouth recommendations, all bringing people together and helping the local economy to thrive.
- It brings community character to a commercialised world by developing local and regional identities.
- You can personally support local businesses that you like through social media and word of mouth.
- You’ll enjoy good customer service. The local world is a small one, and people know people who know people. Never underestimate the power of word of mouth referrals. They can work both ways!