Our backstory

About Keeping It Local. We’re a digital platform designed to promote local businesses. Created to encourage people to use, shop and stay local by providing North Wales businesses with a platform for search engine friendly online listings. We help people to find your products and services from online searches. It’s easy to join and will help you to get your products and services listed online with search engines such as Google, Bing, Yahoo, Ecosia and Duck Duck Go.

There’s considerable research which indicates consumers now use the internet as their go-to resource for finding information, often while on the move. If your business has no online presence or if does not list against relevant popular searches, consumers simply won’t find you. Instead, they will use those they do.

Using local businesses and services generates such positive benefits to local enterprise and communities. And in the present climate, where Covid-19 has fundamentally changed the way we live and interact, being able to go local has, for many, become a necessary lifeline. 

Keeping It Local is run by ItsLello, a small digital marketing and copywriting business based in Llanfairfechan, it draws on 25+years of professional commercial experience across a range of organisations from start-ups, not-for-profits to blue-chip companies. We’re passionate about doing good business well. No hidden terms. No tie ins. Plenty of free advice. Affordable prices. Great results.

Why going local makes sense

The shift in consumer shopping habits towards local suppliers is a timely discussion. Partially because of the restrictions generated by Covid-19 which are forcing consumers to look closer to home. And also as consumer awareness builds about the need for sustainability and positive action against climate change. Whatever the motivation, even small adjustments to purchasing habits create a ripple effect which becomes a lifeline for many small businesses. 

We are seeing a steady swing towards ordering from local food and home suppliers, an increase in online deliveries and demand for local garages and trades. Local businesses are starting to adapt, flexing to changing times and innovations in technology. More businesses and information are now online. In fact, if yours isn’t, there is a real danger you will be commercially left behind.

Our local North Wales market presents an excellent marketing opportunity for local businesses. It is available throughout the year and offers the chance to encourage local people to make use of companies, products, services and activities. All available right on their doorstep.

There are a plethora of small and medium enterprises (SMEs) thriving in North Wales. A mainstay of our local economy is tourism, and this generates a significant ripple effect of jobs and support services. There is a strong artisan presence, making excellent products and produce. And good local trades and services are busy.

Starting to spend just a little money locally can help to have a significant impact on the security of local jobs and businesses. And in turn, this benefits the local economy, generates jobs, improves lives and career opportunities and creates a strong sense of community. 

Rural vs urban

Going local in a rural area such as North Wales is more challenging than in a large city or busy town. For example, from Keeping It Local HQ near Conwy, it’s a 16-mile round drive to a big supermarket. We have an excellent local butcher, a small Co-op and a NISA with an in-store post-office within walking distance. There’s convenience in shopping in one place at Tesco, Asda, Lidl, Aldi, Morrisons or Waitrose, all big one-stop supermarket brands. But there are also lots of excellent small local businesses who sell and deliver products such as milk, veg boxes, cheese, meats, cakes, bread, eggs, garden supplies and artisan products right to the front door. And it’s the same for local tradespeople and services.

Many however are not online, and their services and products may not be well advertised. Word of mouth often works best here, and using them helps them to thrive. And helping consumers to find them is where Keeping It Local comes in.

Going local makes a difference because it…

  • Boosts the local economy. Research on spending by local authorities shows that for every £1 spent with a small or medium-sized business, around 63p remained in the local economy. This compares to 40p with larger firms. Research also shows that £10 spent with a local independent shop can mean up to an additional £50 going back into the local economy. Why? Because local shop owners put the money they earn back into the local community by using shops, cafes, restaurants, services and so on. So money circulates locally, helping to grow local businesses.
  • Creates jobs and career opportunities.
  • Is an ethical choice, cutting air miles and improving carbon footprints. It reduces packaging, travelling times, field-to-fork journeys. Produce is fresher and ofter higher quality than mass-produced alternatives. Service is personal and reliable.
  • Creates choice, which in turn, makes competition, widens diversity and controls pricing. All good for the consumer. 
  • Builds communities. Cafes, craft shops, local trades, word of mouth recommendations, all bringing people together and helping the local economy to thrive.
  • Brings community character to a commercialised world by developing local and regional identities.
  • Offers good customer service. The local world is a small one. People know people who know people. Never underestimate the power of word of mouth referrals. They can work both ways!

To find out more about Keeping It Local and how to join, contact us.


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